Long periods of hunger lead to bad breath, an
experience all Muslims know about during Ramadan.
Let’s speak to Muslim consumers during Ramadan with
wit and empathy about keeping our breath minty fresh.
PRINT/OOH
Spit Potted Plant
The only thing worse than having bad breath…is having it at work.
So we’ll disguise spit buckets as potted plants for covert brushing in the office.
Miswak Toothbrush
Each tube of Tom’s Halal will also come with a portable miswak toothbrush—in honor of your Muslim uncle—for a quick brush on the go.
