Sam Smith, queer and non-binary icon, will launch their newest album, Gloria, on January 27th. The hit single on the album, which reflects on Sam’s relationship with homosexuality and religion, is called Unholy. To celebrate Gloria and all the queer-ass people who’ll be listening in, we‘ll bring the gay party to the place it’s least welcome: church.
The Setting
Welcome to the Church of the Unholy, a place to worship your whole, unholy self.
Here, queerness expresses itself the only way it knows how: provocatively and unapologetically.
When you step into the church, the first thing you’ll see is
our stained glass windows—which depict queer love scenes.
And instead of Jesus, our cross features Sam Smith atop their signature anchor symbol.
Blacked-Out Bible Verses
Blackout poetry is the art of taking existing text and blacking out (removing) lines to create new meaning.
In this case, blackout poetry is used to turn bible verses into perverted versions of themselves. And where better to feature unholy bible scripture than the bathroom.
Unholy Confessions
Inside the church, a confession booth welcomes sinners to confess their gayest, most unholy thoughts. The recorded confessions can then be heard by calling our “Unholy Hotline,” which we advertise with prominently placed billboards.
For those who want an unholy taste...
Unholy Pilgrimage
Physical copies of Gloria hidden around the U.S. will contain plane tickets to one of the queerest places in the world, Mykonos.
